Advertising Has Shown Me the Mirror of Time
by Anthony Wetmore (@TheMisterPipes, GhostConch)
Something a little strange to start off your NerdHall Monday.
Early this morning I was waiting in an office, naturally a television was playing the early news, nothing to out of the ordinary until there was a pause for commercial break. Still not having looked I was drawn in not by the flashy, yet responsible looking family SUV by Honda weirdly dubbed “Pilot”, but a stray, almost disinterested delivery of the opening line to Weezer’s “Buddy Holly”. Within the 30 seconds, the entire Honda family has half-sung through to the chorus, unaware of the chills they bestowed upon me, and the clicking wheels within my brain.
“Why would this child pull this twenty-one year old song seemingly from the blue?” (pun unintended) Then it struck me, though the age appropriate parents seemed far older to me, they were looking to grab my attention. Not me personally of course, my tinfoil hat is always firmly in place, but my age category.
Intoning the words of a young Rivers Cuomo to somehow send out a signal to those just entering post-collegiate life, the workforce, or some other personal money/home making endeavor. Isn’t it time you found your “Mary Tyler Moore”? Isn’t it time you leave the hallowed halls of “Whatsamatta U” find your shoes and get in a Honda and pilot a Pilot, kids and Grandpa in tow?
Perhaps none of this is the case and they just found the Weezer track to be catchy, recognizable and comforting enough to get you into a 2016 Pilot, but deep within me I know that is probably not the case. Or perhaps I should take up marketing and overthink each ad to perfection. They could have easily used something from a further gone era to evoke deeper nostalgia as well as something more recent for a strangely similar effect. Either way, I’m goin’ surfin’, I’m still afloat.
A thank you to Honda for making me question several aspects of life and how we live it with the simple commission of a song that effects me on apparent deep levels, arising suspicion enough to provide you with this nervous musing.
This is no way an endorsement from Honda, though that would be pretty sweet.
[Commercial care of Honda’s YouTube: http://bit.ly/1KGX9Fg]
Stay tuned to NerdHall for more Pop-Culture news, musing, reviews, and existential crises as the week continues!